Missy 0:00
Welcome to The Social Feed Podcast. I’m your host missy. Thank you for listening. In this episode, we chat with Jayna Wilcox, our senior digital sales strategist here at Hubbard. She really works with all of our other markets and has learned so many valuable things when it comes to, you know, connecting with customers around the coronavirus and things that are happening in the country. And then we also have with us Adriana Velez who works with clients on a daily basis really focusing on community management. And so she has some really great tips and tricks that she provides on putting together a plan to respond to all those comments that are coming in with everything going on. So with the digital world changing and a lot more people spending time at home and on social media, we wanted to put together a list of some different things that you as a business owner should be aware of, and that you can do to make sure that your customers have the most information they can get throughout this outbreak. So let’s get in This week’s episode number 102, Staying Connected with Customers Through the Coronavirus Outbreak.

Pat 1:05
And I just want to put a little disclaimer out there. We’re obviously practicing some social distancing at Hubbard as well. And so we’ve got Jayna and Missy and Adrianna on the phone. So the audio quality is not what we normally have, but right now, it’s all we got. So enjoy the episode.

Missy 1:22
According to the National Federation of Independent Business, they did a survey, this actually was updated as of yesterday. And they said currently 76% of small businesses are negatively being impacted by the outbreak of the Coronavirus, which totally makes sense. It’s gonna probably be 100% eventually, and about 5% of those businesses are positively impacted, which I thought was interesting. They’re really talking about like, you know, stronger sales to some businesses due to like the sharp rise in demand for products like toilet paper, which I was trying to find this weekend, things like that on that list. But really what I want to focus on with those stats in this episode today is how businesses can stay connected with customers through this outbreak. And by doing that, we’re going to kind of really focus on four different pillars and sections of this podcast, the first one being, you know, letting customers know what you’re doing to help prevent the spread as a business, how to update your online channels the way the most effective way to make sure your customers can still communicate with you. Offering online deals and some community building content ideas we’ll talk about and then the last one will be community management, so being responsive in this time of crisis. So the first one we’ll jump right into is letting customers know what you’re doing to prevent the spread of COVID-19. So one thing that I thought was really cool press releases are obviously I don’t say they’re old school marketing, but they’ve been around a very long time and at&t, released press release. That was they posted on their website and on their blog and everything like that. But it was, I’m just gonna read it because it was just like a really great way to showcase like what they’re doing to help their customers during this time. And it says we’re committed to helping our customers and our communities get through this crisis. That’s why today we’ve also announced an addition to our keep Americans connected pledge. For the next 60 days, we will waive domestic wireless plan coverage charges for data voice or text for residential or small business wireless customers during this pandemic, we’re here with you and keeping you connected. So just thought that was a really great way for a company to you know, take that initiative and help people during this crisis and using their their business for good in that sense.

And then, have you guys seen other businesses doing some cool stuff like that, too?

Jayna 3:54
Yeah, I think that it’s it’s really cool how just from what i’ve Seen or even talking to all of our clients or prospects or talking to or, you know, they’re wondering how they can be a part of this conversation or what they can do. And it’s really just talking about what product or service Do they have that can maybe help in what’s going on or How can they align with COVID-19? Do they have a community partner? Is there something that makes them unique? I know, like, with distilleries, and things like that, with the hand sanitizers, no, they’re just looking at their businesses in a different way that maybe they’d never would have looked at it that way. Or it’s just something new or you just have to go spend time thinking more creatively. So I think the distillery one is definitely a really good example of that with the hand sanitizers.

Missy 4:53
Yeah, if anyone’s been to like Tattersall from Minnesota or Norseman, which has amazing cocktails. What they’re what’s cool, they’re like basically Using their alcohol to make sanitizer because it’s running out, obviously. And Norseman even took it a step further because they’re obviously trying to help help their business continue to grow. And so if you buy a cocktail kit from Norsemen during this time, part of those proceeds will go to help fund sanitizer to give to health care workers on the front lines of the outbreak, which, you know, it’s what do you think about it? Like how can a distillery help but there’s just so many opportunities that these brands are tapping into, to help in whatever way they can?

Adriana 5:32
Yes, that’s such a good idea. I recently saw on Instagram that Allbirds will send a pair of their shoes, to healthcare workers. So if you just like send them this Instagram post, they can email Allbirds and Allbirds will just send them a pair of shoes to wear while they’re working or not working. So I kind of thought that’s kind of a good way to give back. So I’ve seen a lot of brands just kind of stepping up and You know, making it known that they want to give back to all of these, like frontline response workers during this time. So yeah, anything that’s creative like that, I think is just really impactful. And it shows people that that brand really cares about what’s going on.

Missy 6:14
I love that I would never even thought about like shoes for the healthcare workers, you know,

Adriana 6:19
yeah, ice, I sent it to my dad so that he can get himself a pair of shoes. And I was just like, I don’t know if you want them. But you know, here’s the option if you just want something for free.

Jayna 6:32
That’s super cool to see that and I saw something sort of similar. I follow Christian Siriano on Instagram. He’s a fashion designer. He started his career on Project Runway and I just love him. But he had posted something on Instagram too to say, you know, I know a lot of people are out of work right now but let us know if you need masks. We sew for a living like that’s what we do. We can start making masks like let’s Help out And I encourage people who do so Or you know, if that’s your expertise and people aren’t buying a bunch of clothes right now for themselves, given the economic circumstances and just we can’t be shopping in store and things like that. And, you know, let’s take our talents elsewhere and start sewing masks for people in the healthcare field, things like that. I think it’s just, it’s really great again, like I said, to look at a business and watch them just look at things from a different perspective. And it’s really quite amazing.

Missy 7:34
I love that. The other thing too, is just to let people know like when I went, I ran to Costco the other day because you know, low on supplies, and they’re the workers like once you get into the door, they have hand sanitizer, they have they’re like, dousing down the carts with paper towels and cleaner. So just making sure that if you know you have a business that a lot of people have to go to like grocery stores. gas stations, those necessities that you’re promoting on social media that, you know, if you if you do need something and you need supplies come in and but we are doing these specific precautions to make sure everyone is healthy and safe.

Jayna 8:13
Mm hmm. Definitely. And I think it gets into the conversation about just how to be prepared in the digital space as well. You know, you want to be prepared if somebody comes into your store. But if you don’t have that as an option for your store or your restaurant, you know, you’ve been seeing all these places close, temporarily. It’s really important now to consider having an e commerce website or being able to shop for a gift card online or through social media, or how can they still get your services or products for a later time or for now just do it in the digital or social space. I think it’s also prepping for that too. which we’ve all been super just involved in on our ends and having clients come to us and ask us the best approach to that

Missy 9:03
I’ve seen like a lot of because obviously like hair stylists and nail salons and the service industry is all really taken a hit right now. And so yeah, promoting those gift cards I think is huge. And I know some hair salon owners that I’ve seen the stylist posts on Instagram or even saying like if you buy a gift card during this time 50% of that will go straight to the stylist right now to help them during this time of need.

Jayna 9:29
So cool.

Missy 9:31
So we talked about so the first thing you want to do is obviously let customers know what you’re doing to help prevent the spread of COVID-19. But the second thing is updating your online channels to make sure it reflects things like if your hours of operation have changed. I think that’s one thing a lot of people don’t think about is you know, going to your Google My Business and updating all those things so that if someone does need something or they’re trying to contact you for a product or service, they are they know what to do. So I think the biggest thing is, you know, making sure that your hours are updated on, you know, Facebook, Instagram, if you have two hours listed in your bio, making sure those are all updated. I’m trying to think of other places that people might not normally think to update. A Google My Business is probably one of the biggest ones. Oh, Yelp be another one as well.

Jayna 10:21
Mm hmm.

Yeah. Yeah, I would say you know, all the basics like that Google, my business, all your social channels, put it in your bio on Instagram, you know, make it as easy for your customers as possible to see it understand what’s going on with your business specifically, and then have that also just listed on your website. I know when we’ve done some takeout options for food just to support local businesses and restaurants. I’ve gone straight to the website and there typically is something right there on that first homepage.

Missy 11:00
The other thing so option three two is to offer online deals to keep engaging that community online, but then also building some really great content to keep those conversations going during this time. So a couple of things that have come up. These are just a couple brands that I follow that I thought of that have bee doing a really phenomenal job at this. Chipotle is always does a really good job in their marketing. But I don’t know if you guys have seen these but it’s always been hosting these series of daily Chipotle together sessions on zoom. And essentially, you can like you they tweeted out at Chipotle tweets.com they’ll tweet out a link and I think the last one that they had was with I don’t watch The Bachelor. I don’t know if you guys do but Colton Underwood. Do you know who that is?

Jayna 11:45
Um, is he a bachelor?

Missy 11:47
Some guy on the Bachelor.

Jayna 11:50
Okay. But I know like the two people on the planet

that don’t watch it.

Missy 11:56
I know I feel like I say this out loud.

But, uh, but yeah, he actually hosted one of their last Chipotle togethers and just you know, talked about just kind of kicked it off and had fans talking about different things. And it was, it was kind of a it’s a cool way to get people together and promote the social distancing. But Chipotle was obviously the one backing all of it and promoting it through their channels.

Do any of you guys follow alchemy? 365?

Adriana 12:28
I do.

And okay, there. Yeah, all of their classes are online now through YouTube. So it’s been really helpful for me to just like wake up in the morning and workout. And I know core power, I believe is doing online classes as well. So still promoting like social distancing, but getting active instead of just watching Netflix all day like I want to be doing but yeah.

Missy 12:54
Yeah, alchemy’s been doing a phenomenal job of just posting like inspirational quotes. Like do what you can with what you have where you are, and then directing people to go to like their YouTube channel. And one of their goals. They had posted about how they needed to grow their YouTube community to 1000 subscribers in order to be able to do the live videos. So they were encouraging their community to subscribe to YouTube. So it was not only helping grow their channel, but also once they were able to do that they were able to access different functions of YouTube to do the lives and things that they wanted to do. So that was just a cool way that they use social to grow that and then offer all those classes to everyone from home.

Jayna 13:36
I’ve also seen this happen with the music industry and concerts, just with again, the nature of all these events being canceled and not being able to gather at a concert. I don’t know if you girls have seen that but the celebrities that have gone on. john legend

who also has done it Oh, the Coldplay guy. What’s his name?

Pat 14:05
Chris Martin

Jayna 14:08
Pat I knew you’re gonna answer that.

Pat 14:11
The first time i’ve chimed in on this, this episode of it’s to tell you who Coldplay is.

Jayna 14:15
Yeah, well, Chris Martin did the same thing. And I just know, there’s been a lot of really positive response with that, too, because I think a big thing right now is and what I know for sure with, you know, reading about this so much, and we’re online, and this is our jobs, it’s really important for us to understand how to best approach this, I think, approaching it with empathy and having that empathetic tone is is really important because it is it’s difficult and people are confused and they’re anxious and it’s a really hard time so I love like, you know, Chris Martin and having a concert or john legend is just that small outlet of positivity. throughout that as well, so the music industry has definitely been doing that too.

Pat 15:04
Can I ask you guys how, how, how best to balance that tone like obviously this is people are anxious about this and worried about things happening. And so life is not very much not normal right now. But at the same time, we still need to go grocery shopping and we still need to go to, you know, restaurants that eat food, we still need to interact with certain businesses how, how does a business best balance that the societal cultural tone that we have right now and still promote their business without, you know, taking advantage of this?

Jayna 15:41
So I read an interesting article this morning, actually on this topic, and, and we’ll, we’ll link this it was in social media today. And it was about it’s called beware of virtue, you wear a virtue signaling and brand communication about COVID-19 and It talks about avoiding virtue signaling, which is when your brand is expressing a value without actually taking an action towards that, in living those values. So right now, and even before this, the big trend on social media, specifically in online is authenticity. And that’s so key right now people crave that, and especially the younger, you know, Gen Z and millennials that everyone’s always trying to reach, they want to align with a brand that they feel, you know, is in line with their missions in life. So virtue signaling would be something like a business that maybe it’s in the mortgage world, and I think that that’s listed in the article starts to, you know, go full force into talking about COVID and all the actions they’re taking, when in reality, the consumer might actually just want an email from their mortgage company about You know how this might affect them financially as opposed to, no, I don’t care what precautions you’re taking at the company, I’ve never stepped a toe in there, I do all my payments automatically online. Instead inform me about how this is going to affect that. So I think it’s also just looking at the category in which you are in the vertical in which your business is in, in the case of fitness in music, yeah, that makes sense. And you know, core power going online absolutely makes sense and taking healthy precautions that way, because you’re actually going to the studio, but again, for my automatic car payments, and I want to know if my interest rates are being affected or what this means economically through this COVID crisis, as opposed to what they’re doing at wherever they’re processing my auto loan or something like that. So I think it’s just about thinking, you know, when it’s right to talk about something and align yourself with why you’re Audiences truly coming to you what your message should be. It they use this example of there was like this COVID denial at first and now there’s this COVID FOMO happening right now where people are just posting about it because they feel like now everybody is I think it’s just about being empathetic towards the fact that people still want to be educated. They want to know what to do when to do it. How because there’s a lot going on. A lot going on in general. So

Missy 18:29
that’s interesting. You bring up that part too, because I was doing a bit of research on like, because I’ve seen so many brands doing it like the right way and responding and helping, but then there has been a few brands that have done the wrong thing. One of them was and this wasn’t too I’ll say extreme but it’s just something to be aware of. Hershey, very large brands, they kind of learned the lesson the hard way they were sharing different social media images that had people you know, hugging and giving handshakes Which, as in normal society, that would be a totally fine image to use. But they got a little bit of backlash because people are so focused on social distancing right now. And they’re using that type of creative in their imagery. So they actually end up pulling those ads because they got so much flack for it. So something to just be conscious of when you are posting content and stuff like that. That might be something, you know, just something to think about. Also, Coors Light, had to stop a campaign that they had called the official beer of working remotely, because they thought that it was taking advantage of the situation and kind of the mandating work from home. So they thought it was taking a little bit too, too lightly. So they pulled that campaign as well.

Jayna 19:46
Wow. Yeah. Yeah. I think those are two really good examples of kind of the, to go back to your question Pat just went in. When’s the right time? You know, what type of content are we putting out it’s it’s really just thinking strategically, like we always do. It’s just looking at it from a much different angle this time.

Missy 20:08
And the last thing I wanted to talk about on here was community management. Because as you’re putting out more content, and just in general, as things are happening, there’s going to be a lot more people spending time online, and therefore commenting and asking questions. So making sure that you’re being responsive at a time of crisis is really, really important. So, Adriana, I know that since you do a lot of time management for your clients, you’ve run into a lot of this recently, and you actually have an entire like PR plan for each of your clients on how to respond to those things. Can you tell us a bit more about you know how you did that and give some and some recommendations you give to other businesses that are experiencing that?

Adriana 20:47
Yeah, so especially the start of this week, everything kind of hit the fan is how I like to say it, where people are spending a ton of time online and at home, and a kind of Like, you know how we have those people that we assume are going to like yell at managers at the store when they’re unhappy. So I just like to phrase it as those people are coming out on Facebook now. So they’re kind of doing the same thing. But just like behind the screen instead of like at the checkout or like register. So right now, it’s like really important to be direct with your messaging and like taking the time to make sure that you have your plan and everything in place, because people are going to be asking questions. So a lot of the time I’m seeing, you know, if these local small businesses are closing their doors or their retail locations, a lot of people will ask, okay, well, how are you compensating your employees or your employees, you know, having to file for unemployment, they want that plan kind of laid out. So I saw a lot of the clients that I work with just not having a plan, but a lot of consumers asking what the plan was, so I kind of just developed these messages that are pretty generic and just saying, you know, like, we’re working on this internal plan of, you know, a time of action and everything is moving fast. So kind of, you’re putting out this message of like things that you’re doing. But if you don’t have those details laid out, people are kind of coming out and asking you for those details. So it’s just being timely and responsive and kind of giving them the information that you have and not giving them the full plan. So things like press releases, you know, I’ve had some clients release those, here, our stores are closing in, and you know, these employees aren’t working but this is what we’re doing to kind of help the employees that lost their job or, you know, whatever that might be. So I kind of went through for each of my clients, they range from, you know, a food brand that’s in a grocery store that right now their sales are going up as people are frantically buying food to kind of stock the fridge in case we go in a lockdown situation. To You know, services that now have to kind of pivot and instead of entering your home to get things from your apartment and service you they have to do curbside. So promoting those things differently. And then, of course, the local businesses that we work with that are closing their retail locations, we’ve changed their messaging into just how are they continuing to support other small Minnesota brands as well. So I think all of that is very important, but people are coming out asking those tough questions. So instead of being frantic, have that messaging laid out ahead of time, and kind of like slowly walk these consumers through what you’re doing and making that public people want that information? They’re going to kind of figure out if you’re, you know, putting out false information that you’re doing X, Y, and Z, but then someone that works there is coming out on comments as well and saying, actually, you guys aren’t doing any of this. So just be careful about the content that you’re putting out and making sure you actually have a plan of action to follow that content.

Missy 24:08
Well, and that totally goes back to Jay know, you had talked about, like being authentic when you’re communicating with with your clients and your customers.

Jayna 24:15
Mm hmm. Yeah. People just want to know the truth they want to be. And I think right now people, it’s, they feel uncertain. And people don’t know what’s next. So if they can know, you know, the information that they’re looking for in the moment, I think it’s just about making our customers feel comfortable and like they have the information they need.

Pat 24:40
I think right now is an interesting time to going back to kind of what Adriana said about, you know, it’s some of the people online are the people that you would characterize as yelling at a manager at a store, but even even the opposite is true right now. There’s so many people that are in the same boat, and everyone like it. Everyone feels extra for everyone right now. And we’re just worried about how other people are getting along. Like if if somebody loses their job there, all of a sudden they’re they’re obviously worried about their job, but they’re worried about other people who are in their same situation as well right now, because we’re all in this together right now, it’s not just an isolated incident where one company isn’t doing well or, you know, for economic reasons has or for low sales has to let people go. There are a lot of companies and a lot of workers and a lot of industries that are in the same boat and so people care about other people like them. And so it may not be I want to know this for me. I want to know this for other people who are in the same boat as us so that we all can get better and we all can get through this together. it’s it’s a it’s a cool interesting kind of feeling right now. I think.

Missy 25:54
I’m like sometimes Am I is a social experiment like

Jayna 25:59
it’s crazy.

I was having that same conversation with my dad. He’s in the hospitality industry. So of course they’ve gotten hit very hard with all of this and he had this weird though calm, just demeanor about him. And I’m like, how are you being so calm? You know, he’s losing clients or clients or pausing or canceling all the time right now, because the hotels are closing. And she said, You know, it’s just this weird. Yeah, of course, I’m stressed and whatnot, but people aren’t really. I’ve I’ve watched so many people step up and care for others and other small businesses. First more than they care about themselves. And he’s like, that is just such a, it’s it’s a really good feeling. And he said, I’ve had general managers on the phone with me cry, and just like, how can we help you or no, how can you help us and it’s a very interesting thing. So again, just going back to that authenticity, and how can people communicate that first and help others and I think We’re seeing a lot of that with the small businesses. It’s something that we see all the time at Hubbard, just with our local radio stations and the work we do on the digital side with local clients. And so to see it really just elevate has been just a it’s an interesting time. That’s all I can say.

Pat 27:17
What is the best messages that I have seen over the past couple weeks was from the CEO of Marriott Hotels. He put out a video on I saw it on LinkedIn. It was like a seven, eight minute long video where he detail a lot of what Marriott is doing around the world to deal with this. And it was it was a lesson in fantastic leadership and getting the right message out there. Everything from he’s not taking a salary for the rest of the year messages to we’ve got some corporate policies that we’re putting into place to help with people who are, you know, having to work less right now because nobody wants to stay in a hotel or go out. It was it was a very well done video announcement and just a lesson in leadership and the lesson going back to what Adrian was saying, just about letting people know what you’re doing to help other people or help your people as they’re affected by this.

Missy 28:27
Oh, I’m totally gonna watch that. Now. That sounds amazing.

Jayna 28:30
It does.

Pat 28:31
It’s so inspiring.

Jayna 28:32
Im’ a Marriott member, So I definitely need to.

Missy 28:35
Yeah, well, we’ll definitely link in the show notes we find out. Mm hmm. Yeah. One other thing that I wanted to jump into because we’ll play a couple of the episode segments, whatever you want to call them after this podcast, we’ll insert them into here, but one thing out radio stations have been doing over the past couple weeks is a segment called Open for business. And Pat, you probably know more about this than I do. So have you had explain the concept to intro into that.

Pat 29:02
Yeah, it’s it’s basically I mean, as a as a media company as a set of radio stations, we rely on advertisers. And that relationship isn’t one sided. Those advertisers rely on us. And it extends to the listeners as well. And the listeners rely on us to get them information about certain advertisers and companies. And so this open for business idea across our three Minneapolis radio stations really came about because, like I said earlier, we’re all in this together trying to figure out what we can do to help each other out. And as radio stations, we have the platform to let people know what these businesses are doing. So obviously, these businesses are on their social media channels, and they’re updating their website and they’re doing all this stuff to let people know how they’re coping. But as a radio station as as people who have a relationship with these businesses, we can broadcast that relationship and let listeners know how Kris Lindahl real estate is dealing with this and helping their employees or little blind spot or, you know, all of these different local companies who small businesses who are, you know, hit pretty hard with with some of this stuff. It’s an opportunity for us to tell their stories and for them to get their message out in another platform, not a different message than they’re already putting out. But it just provides them a little bit more security in their relationship with us and it lets the listeners know what they’re doing and how they can continue to support these local businesses. Everything from you know the curbside pickup at these restaurants to however these different companies need the need the support right now and so myTalk 107.1, KS95, and SKOR North have all been talking and interviewing these business owners that they have a relationship with Putting them online through the PodMN platform. And so if you’re local here in Minneapolis and want to listen to some really good interviews with with DJs, from the radio stations talking to these business owners, you can find that information. We’ll put a link to that in the show notes as well. But it’s just a really well done. And it spans so many different industries and businesses too, and just provides just another connection point for these businesses and for us as a radio station with listeners who are wanting to help right now.

Announcer 31:33
I’m glad you’re still open, loving,

helping support our local businesses through the corona virus crisis. We are open for business this is open for business still open. Yeah,

yeah. On my talk 1071.

Julia 31:48
And we have David lozinski with us who is first equity mortgage and David has been a dear friend and partner of my talk. So we’re

just wanting what what is happening in the mortgage Timing

Lori 32:01
must be busy is what I’m thinking.

David 32:03
Nope, it’s really not. It’s really frantic right now. Okay. In in the last two weeks, we’ve seen 30 year interest rates as low as 3%. And as high as 5%. Wow. All in the last two weeks, again, with the same turmoil that we see in the market, as people don’t know what’s happening, then everyone panics. And what they’re doing is they’re selling everything and by taking cash, right. We do believe that that’s going to calm down, because it always does. Yeah. On the mortgage company, through the 911 crisis. We’ve owned the mortgage company through the 2008, Great Recession, okay. And we see this happen for a few weeks, it’s going to be very, lots of turmoil, okay. And then we’re going to create a new normal at some points. And when the new normal happens, one of the buyout things that the government And does it starts buying what we call mortgage backed securities, which will cause interest rates to settle back down to a really good low rate that a lot of people can refinance. Okay. Yeah. And just so in the end, I think they do that to help people because people are losing jobs and they’re losing income. Right. And so that becomes a way for people to be able to afford this. At that time,

Ryan 33:25
it’s ks

95. Today’s variety from two k two today with Chris co Dez. And Ryan, you know, through this crazy time through COVID-19. A lot of people are wondering what’s going on in the world what’s happening, especially right here at home, you watch the news, and you’re thinking, Man, so many things are closed. So many people are out of work. You know, it’s good to check in with people that are important to KS95 listeners and we’ve got one of those guys on the phone right now. Right? Dez,

Dez 33:48
yeah, we do. Somebody who’s a friend of mine, somebody who helped us out with a really nice donation during KS95 for kids and you’ve probably seen this face everywhere. Kris lindahl

Kris 33:59
What’s going on?

Dez 34:00
How you doing?

Kris 34:01
We’re doing well. Thanks for having me. Obviously, we’re in interesting times right now.

Ryan 34:05
And how are you being safe yourself? Chris? Are you doing a self quarantine from home? Or what are you doing?

Kris 34:10
Obviously, that changes from day to day with the different CDC recommendations. We’ve just been as a company following all of their recommendations. One thing that we stopped implementing is open houses because of the recommendations. And and you know, I mean, it started at groups of 250 people, it went to 100, it went to 50 went to 25. Now it’s at 10. And that could change at a moment’s notice. And so we’re following that closely. We want everyone to be safe and healthy. The other thing we we did as well as we launched live stream showing.com because right now what we found is that there are a lot of people that are home but they’re still searching for real estate because we watch our analytics and our website traffic is up, because a lot of people are at home. They want to see homes, but they prefer not to go there physically. So they can go to live stream showing.com and they can schedule a virtual showing one of our agents will go to the property with our technology and they’ll To show them the property and if you know if they want to go look at the kitchen twice or whatever, you know, we go back with our phones and our cameras, and we show them those areas. And so it allows consumers to still take advantage of the historically low rates, but never having to leave the comfort of their own home.

Ryan 35:15
That is so cool. What an awesome way

of doing that. And I heard that every home you buy, you’re supplying them with a year supply of toilet paper, is that true?

Kris 35:26
Courtesy of KS95.

Missy 35:29
So all the ones we talked about today’s podcasts, we’ll make sure to include in the show notes. And, you know, as this continues, and each week, each day, something new comes up. We’ll continue to use this channel of the Social Feed podcass to update businesses on everything that’s going on and things that we learned and just really trying to make sure that everything we’re learning across the country that other people are doing to get get that information to you as quick as we can so that you can utilize that to help your business too.

Announcer 36:00
The social feed is a production of Hubbard Interactive with music provided by Minneapolis based artist john atwell

Jayna 0:22
We have some popcorn up here.

Pat 0:25
We’re celebrating 100 episodes. I mean, what three little over three years ago, we started this thing. It was kind of a, hey, let’s just have some fun and do a podcast. And here we are successful hundred episodes later. We’ve come so far we have. So I think today we just want to talk about what’s changed in three years and go back through some of our early episodes. And talk about what’s changed since then, because we talked about some weird stuff at the beginning. I mean, we still talk about weird stuff. I mean, our last episode was on meth, so But I mean the very first episode of is September 2016. And what what was our first topic that we kicked off?

Missy 1:08
Okay, I have to read the title of this the Pokemon GO craze, Instagram stories and the Olympic lockdown which does anyone here still play Pokemon Go? I never did one year when I was like No, it’s not really.

Pat 1:24
Yeah it was for like a month or two it was gigantic and so we’re like let’s talk about it.

Ruth 1:31
Was that like the new Tick Tock?

Missy 1:34
Tick Tock is like the cool new thing now. Well, it’s so funny too, because we have Instagram stories in our first episode and now Instagram Stories are just like there every day. Yeah, your

Pat 1:45
Yeah that was like the beginning of Instagram stories. I think they had just come out, like month or so before we started this and we’re like, are they gonna be gonna be a thing because at that point, Snapchat was still the only one doing stories like that and So you’re like well as Instagram gonna take over are they gonna do well or is Snapchat gonna you know and as we found out over three years Snapchat still there but Instagram Stories definitely.

Missy 2:11
They definitely. Yeah yeah Instagrams King now, yeah. Another episode, which I thought was so funny is why influencer marketing is the next big thing.

Pat 2:23
We were right.

Jayna 2:25
We’re on the cusp of right thing. Yeah.

Missy 2:29
Which is so funny because Megan, you’re actually teaching today at Hubbard Digital Academy about influencer marketing.

Meghan 2:33
Yeah. timely. So the presentation probably looks a little different than what you guys talked about back in What 2016? Was that what it was?

Do you remember how you talked about influencer marketing three years ago?

Missy 2:45
I think it was very much like just this is something you can do like some brands are starting to use it but it was it was nothing like it is today. Like Tell me a few things like your presentation today. Well, for example, it’s new for our presentation today based on what I presented on it. June is that Instagram is starting to remove likes. So that’s definitely going to change the whole scope of Instagram of influencer marketing now. So, I mean, who knows what’s going to happen there, but I know for sure that influencers are going to be focusing more on organic quality content, since they can’t use likes as a selling point to brands anymore. So brands now are going to evaluate based on what their content looks like and the conversations around their content.

Meghan 3:24
It’s crazy just to think about how much and influencer marketing is blown up. Like you

Ruth 3:29
You know what I know about their presentation is that Farrah Fawcett isn’t Nike. The OG- yeah. It’s it’s amazing that really, influencers have always been a thing. It’s just the way that it gets presented is so different. Yeah. Yeah. I was brilliant to put her in there. Well, again, I know who she

Meghan 3:55
Well, it’s funny as Ruth and I were talking a week ago to about influencer marketing, just talking about my presentation and she’s like, honestly, influencers exist in the high school like the cool kid wearing the brand new jeans, you know, it’s been around for a really long time. It’s not just an Instagram thing. However, Instagram has blown it up like crazy influencers can make a lot of money doing this. It’s could be their full time job now, it’s just grown so much

Ruth 4:20
Well, and I think what’s cool about it is that a local business has access to an influencer. Now. You know, nobody had Nikes budget, you know, right, Farrah Fawcett to be their influencer. But now that’s more accessible than it ever has been. So that yeah, that’s so cool.

Meghan 4:36
Well, more customizable to I mean, even even thinking about, I mean, we’re at Hubbard broadcasting, radio endorsements have been basically influencers for radio personalities have been influencers for a long time, but that’s still more along the lines of a big brand sort of thing that you’ve got to be able to spend money to advertise on the radio and pay a talent to talk about your brand and stuff and it’s it’s worked but now social media has made it much more affordable for small businesses and there are just so many more influencers out there in specific niches where you don’t have to hope you get some traction based on big gigantic radio or movie star x.

Missy 5:15
Just gonna say that about the niche audiences that influencer marketing brings, you know, you have like, go after gamers you can go after the like the foodies, the stylist, like there’s so many areas. And that’s the cool thing about social media influencers.

Meghan 5:26
Yeah, and honestly I include this in my presentation too, but an influencer can be anyone. I even say it could be your neighbor because for example, I am just a regular old person on social media and I actually got reached out to a partnership for a brand recently. I’m not an influencer I don’t call myself an influencer, but I think

Pat 5:44
Wow I didn’t know we were talking to a celebrity right now

Meghan 5:45
famous, I’m just trying to say that but no, I’m just a normal person. And now brands are really starting to tap into that because I have friends and I can talk to my friends. So I think that it’s changing even more like that these nano influencers are really growing.

That’s interesting that you took that Instagrams taking away likes because one of the first episodes we did Episode Four I think it was was on social media stats and and measuring social media. Like how is that changed like even for us as an agency how has that changed in three years? Oh my god, how are we measuring stats three years ago?

Missy 6:24
We were probably using like Sprout Social or some tool to measure all of that and now it’s really like all the platforms like think about even Facebook like the data the reporting dashboard and just Facebook alone How much that’s changed over the past three years and Instagram reporting and now we’re moving likes and oh, man, it’s it’s come a long way.

Meghan 6:43
Yeah, what’s funny about Instagram removing likes to is that I think it’s, it’s removing the vanity aspect of Instagram yet, for people that have huge following that gets thousands and thousands of likes, doesn’t it now say like so and so liked it and thousands others or something Like that, and if you have less than however many likes, it just says so and so liked it and others liked it. So like, there’s still a separation of this person super, super popular and this person doesn’t have that many likes, you know?

Missy 7:12
And I’m kind of curious, like, why Instagram is going that route. I was wondering what we think they’re going to be coming up, because there’s no way they’re just gonna take the notes. Yeah. And I’ve always like, we’ve talked about this in past episodes, but will platforms eventually start to charge to use social media. I mean, that’s always in the back of your head, especially businesses like to have a business account. So as every time they do something, I’m like, are they gonna start now? I don’t think they will. But it’s always in the back of my head.

Meghan 7:41
It’s Yeah, I mean, there’s a reason that they’re doing it. Oh, yeah, they’re there I’m sure part of it is is the all the backlash on mental health and what you know what that like stuff does to our brains and everything, but there’s, there’s no reason that’s the only way the only reason for them taking it away. There’s gotta be something. They’ve gotta have something

Ruth 8:00
Yeah, like, just

Unknown Speaker 8:02
like it was just thinking

Ruth 8:05
back.

Missy 8:09
It’s funny too, because we actually did a social feed podcast episode on mental health and social media with adrionna. Just talking about how you know, taking a break from your phone, especially working in social media every day. It’s it’s a lot, I mean, just socially in general is a lot. So working in it is a whole other level. So we had a whole episode about that. But I thought that was really fun. And that’s actually one of our top downloaded episodes to the podcast.

Meghan 8:31
Another one of our big episodes was we did a panel discussion earlier today at HDA was turning your location into a destination and just talking about and it was probably different a couple years ago when we did that episode than it even is today. But talking about what it takes to make people want to come to a retail store. And as digital becomes more and more entrenched in what we do, and we don’t leave our house to shop hardly ever, hardly ever. Like what do you do to make people want to come see you and going back to Instagram it’s make a lot one of the big things is making your store or location visually appealing so people want to take pictures and you know they can can wander lands of the world we had Karen Bachman from Bachmann’s here today and Wolfington was here. And then Rosedale center. Yeah, talking about what they’ve done to make people want to shop at them all and come by their flowers at a at a store and you know,

Missy 9:30
creating that more experiential destination versus just I’m gonna pop in and grab something like whats going to a draw people to come in versus ordering online. You know, if you don’t create it make something cool, then why would I just order it online? Right? Yep. So Pat episode six was using video and where it fits in your social media plan. Has video changed over the past three years

Meghan 9:51
that’s pretty much exactly my presentation that I’m giving. But in 2016, I think At that point, Instagram had just introduced video onto their platform like, up until to 2015 or early 2016. It was just photos on Instagram. And that seems weird to think about now because there are videos all over the place, and video ads on Instagram. But at that point of video was a video and you would just record a video and post it everywhere like you’d put it on your Facebook page, you put it on, if you had a YouTube channel, you’d put the same video everywhere. And I think the biggest thing that we’ve learned in you know, three years of social media video is that everything has to be customized to where you’re publishing the video. If you’re publishing a video on Facebook, it’s got to be different than a video you’re putting on YouTube, or a TrueView ad campaign that you’re doing. The video needs to be structured completely different, let alone if you’re filming it vertically for Instagram stories or you’re making a square version for Facebook or Instagram, right. There’s just there are so many places that videos can go. And same thing with influencers. It’s so, so much more cost effective to do a video advertisement than it was three years ago five years ago. You can production companies aren’t charging as much because there’s it’s easier access to the equipment that you need to make a video businesses can make their own videos, or

Ruth 11:20
And with the technology of a phone for sure can. I mean,

Meghan 11:24
can you imagine doing a video from your phone three years ago? publishing that as a as an ad? I mean, sure, you could post it on Facebook to your profile, right? But no way but you could easily do I mean, Apple does this their shot on iPhone TV commercials where they’re filming like, it looks like a movie scene like I just saw one the other day It looks like it’s like a paint ball. Oh, it’s a snowball fight. Yeah, there’s all these crazy action shots and cinematic movements of cameras and actors and everything and if they didn’t say shot on iPhone on it, you would have no idea

Wow Yeah, there’s so many tools out there now to and just your accessibility to all these things with your phone in general it makes things things can be done a lot easier than probably three years ago now. Oh for sure. Yeah.

Missy 12:15
My other question for you is because because there’s so many different ways you can now resize video like Instagram stories, Instagram feed, Facebook, YouTube, like, how much more time does it take from before like three years ago, like you make the video and you distribute on the channels that next that next set?

Meghan 12:31
I do, I wouldn’t say well, it’s, it’s it’s both faster and it’s more work now. Because now we can with with 4k cameras and even higher resolution cameras and 4k, you could really film once and then crop the size down to whatever network you’re you’re using. Because 4k is so big, you can crop it to vertical and still have it as big of resolution as Instagram stories will allow. So in that sense, you don’t have to necessarily film things multiple times. To get it on multiple channels, but at the same time, that is more editing to be done later, most likely, I’m not taking a video that we have filmed landscape and just cropping the middle out of it for because you’re going to miss some things. And so you’ve got to take into account where the camera moves where the actors move where the, you know, talent is. And so there’s a little bit more finessing of it to go on these multiple different platforms. But you can film it once, which is kind of nice. Yeah.

Missy 13:28
So one of our other most recent episodes, well, in the beginning, Episode 14 was everything you need to know about Google Analytics. So Ruth, how much has Google Analytics changed over the past three years?

Ruth 13:41
I mean, there’s so many additional things that you can track and learn about the audience that goes to your website, that it’s insane. And then there’s multiple additional things that are coming that are just in beta right now that, you know, it’s on one hand, it’s getting creepier and creepier. But from a marketing standpoint, the ability to really know your audience and be able to market to them specifically, like you were talking a minute ago about the niche audiences. We’re getting closer to being able to do that from a marketing standpoint to and only only market to people who like to travel, for example, or just, you know,

Missy 14:20
so another Episode Episode 12 we did was politics on social media, which

Ruth 14:24
I was wondering if you were gonna bring this one up

Missy 14:31
Obviously, that’s happened in the past three years on Facebook specifically, and oh my gosh, think about that with Mark Zuckerberg and court and all of that

Meghan 14:38
and Cambridge Analytica and all that that all happened in the last three years.

Ruth 14:43
That’s crazy. Yeah, that seems like a lifetime ago. Yeah, guys.

Missy 14:49
So I know I’m like now especially when you place ads on Facebook, if you have anything to do with a political affiliation, you have to mark yourself and be verified as that business account to place ads. And they had they have to be completely transparent. So Facebook has an entire section. I just talked about this in my presentation on Facebook advertising, Facebook ad library. You can see other pages and what ads they’re promoting. And they’re specifically a political tab. So you can see how much they’re spending on and what ads they’re using to promote it.

Ruth 15:20
I don’t know how I feel about that.

Meghan 15:22
As a competitor, that’s great. I mean, you can you can look at what other

Ruth 15:25
If I was the business owner though I’d be pretty concerned about that.

Meghan 15:29
Yeah, transparency. That’s what I’m trying to introduce more of it.

Missy 15:32
Yeah. Okay, another episode we recorded was how hashtags can make or break your brand. Do you guys still hashtags are just as relevant as they were three years ago.

Ruth 15:42
You guys probably do. I don’t really pay that much attention to them.

Meghan 15:45
I mean, we still use them on Instagram all the time. I mean, Facebook, not yet. But

Ruth 15:51
a lot of people that use them on Facebook to me, it’s just like, why would you like you don’t know what you’re doing. I didn’t want to say that, but Meghan I’m glad you did.

Missy 16:02
On Instagram is so relevant and I’m really curious, like, I want to go back and like listen to that full episode on what we talked about. But I mean, like, tick tock is like the new thing right now. And there. It’s all hashtag all using hashtags like it’s not hasn’t gone anywhere. So that’s kind of interesting. Now hashtags have stayed true. Through all three of those years.

Meghan 16:21
I mean, we have a hashtag for Hubbard digital Academy today. I mean, Hubbard Academy is our tag. It’s a great way. I mean, I remember using it early on, for like conferences and stuff that I couldn’t attend. I would just pull up Twitter, and read through hashtags of people going to the different sessions and quotes from presenters and stuff that other people attending the conference with post and, you know, it wasn’t just like being there, but you could still get a lot of the information from being there. You know, the bigger it is, the more tweets and stuff you have to comb through, but it’s a great way to an end for us Hubbard Academy. We’ll look we’ll look back later this week, and go and wonder. Wonder what people posted and how they felt about it. It’s a great way to recap stuff and we do it for influencers we do other events and stuff that we do. We create hashtags and ask people to use it so we can go back and look at how it did.

Missy 16:24
Yeah, yeah Say to like, since this is our 6th Hubbard digital Academy, we’ve definitely been better at finding those Instagram moments. So like, like even our the social media podcast today like we have confetti poppers, we have the hundred like gold balloons behind us. You know, it just having those things that people want to take photos of. I think in our first Academy, we noticed everyone was taking pictures of their name badges, because there was nothing else really sexy in the room. So now we have like our big Hubbard Digital Academy sign.

Meghan 17:41
My presentation was super

Missy 17:44
obvious. So I mean, just having you know, creating that really cool experiential space to get people to take photos of the event or business. Yep. One of our very top one of our top episodes was Episode 15 how to create an integrated marketing campaign. And we actually have a presentation today where they’re talking about how to create an integrated marketing campaign.

Meghan 18:07
It’s still a thing.

Missy 18:08
Do you guys think that that has changed a lot over the past three years?

Meghan 18:13
I would say Yeah. Just because of the amount of channels always changing. Yeah, there’s so many things that are new now that weren’t around at that point. But I would say it’s even more critical now than it was before just I heard Elizabeth Reese say on the panel earlier today that one of the things she’s been surprised to find out is that even her personal I mean, she’s a TV celebrity. So personal is a weird term, but her personal social media channels that have different audiences, like her Facebook audience isn’t the same as even her Instagram is so she’s gotten more comfortable posting the same or very similar content on Instagram and Facebook, where for a while, she was like, I can’t post the same thing in both places. But But the more

Ruth 18:57
people aren’t seeing them is what you’re saying. Yeah.

Meghan 18:59
The more channels that are the more that’s going to segment audiences and so you have when you’re doing a marketing campaign you have to be on all these channels even if it’s the same or very similar messaging with the same hashtag or with the same video or creative concepts you you have to reach a wide audience at this point yeah,

Missy 19:17
I think that goes back to what you talked about video to like we’re just gonna shoot a video you have to size it for all of the different areas that you need to go and so whatever creative you have, you have to make sure you think about what areas does that apply best to you whether that’s video content for I’m gonna keep bringing up Tik Tok because I’m so obsessed the right now. I’m like 15 years I you tweet that I know what is wrong.

Meghan 19:39
You tweeted how much you love tik tok?

Yeah, she did.

Ruth 19:42
Why am I so obsessed with this?

Missy 19:48
integrated marketing, personal brand, so I have

Ruth 19:50
I was thinking that like just video on its own in the last three years, we weren’t doing TrueView campaigns three years ago on YouTube. It’s crazy.

Meghan 20:03
How many ads you see?

Missy 20:08
Do you think it’s harder for marketers now to do integrated campaigns because there are so many options. I feel like it gets expensive. It’s like, Okay, well, I’m going to start on YouTube and then I’m gonna have you know, radio and TV and then my you know, tik tok. And it’s almost spread yourself too thin. I think it’s just having to be more educated than we’ve ever had to be before. Because really, not every platform is appropriate for every brand. So, and Monitoring, how, what am I getting out of this? You know?

Meghan 20:41
Yeah, knowing where your audience is. I mean, it puts more pressure on marketers to do more, but it’s also pushing us all to be better too. But yeah, it is more work. I’d say.

Missy 20:53
Okay, Jayna you have to come up here because you are on our second episode. I’m going to pull you into this right Now. So Jana Wilcox, which she was originally Anderson, she got married over the past three years. So that’s another life change. She was on our second episode the makings of a perfect social media contest. How much has contests changed with social media over the past three years

Jayna 21:18
a ton! I was actually joking about this earlier. Because I feel like we I had this as a podcast topic, we used to have it as a Hubbard digital Academy topic as well that I would speak on. And more recently, we’ve changed the way we sell it and how we leverage our radio stations and this so that’s really interesting to me. It’s still relevant and it’s still a thing. I think it’s switched a lot more to comment contests and Instagram and things like that. And absolutely, I think you can still run a sweepstakes that generates leads and things like that, but you’ve just had to think about it in a totally different way in the last three years. We sorry, Pat. Sorry, Pat. I just And I knew that I wanted to talk about this.

Missy 22:05
Okay, so we also did a podcast on podcasting, which I think is so funny. How is podcasting changed in the past three years? insane? Gosh, I mean, oh my gosh, it’s just exploding right now. Like, we actually have someone from pod mn here. And if you guys are from Minnesota listening, I would highly recommend checking that out downloading the app. And it basically combines all of the Minnesota podcasts ours is on there too- shameless plug. which is which is cool. Like you know, it’s basically pulled in Minnesota brands that are on podcasts

Jayna 22:38
Missy and I were in washington dc in the fall and one of our markets so DC, they created a podcast and we kind of we peel back the layers of what it took to create that podcast and what’s it called it 22 hours- American nightmare yeah matter mystery stuff. This will good. so good. Yeah. And they had such great success, but to look at everything that was put into it all the thought and the strategy behind it was really, really, really interesting. But even they said, you know, what they used to do with podcasting had totally changed and even what their success was then has now even evolved and really evolved as they continue to do more.

Missy 23:19
So I feel like that should be one of our future episodes is talking with them and DC about how they built that. That would be really amazing. Really interesting. on there. Yeah. Okay, so I’m just like reading through these episodes, and some of them I’m like, What were we like we did an ASMR podcast that was great, which so much crap for he can’t talk right now. So I’m totally going to like blast him. So it’s actually a lot of good downloads. It was one of our top for a while. Another one we had was the good nuggets, the bad PR and the ugly airways. What was that? What was know what that was, but it Sounds I’m sure you know. What’s an ugly airway? Pat, do you remember what ugly airway was shaking his head? No, it was a long time ago. Oh my gosh, these are just these are gold. It’s It’s weird. Like when I first started, I was very intimidated by it. Because talking into a microphone, it just seems so like, whew, official. You know, if I swear, yeah. And it’s been it’s been a journey over these hundred episodes. I feel like I’m just more casual with and you know, it’s, it’s not as intimidating. You just you just gotta do it. So if anyone wants to use like, I think I’m gonna start a podcast. Just frickin do it. Yeah, start. Because now we’re at 100 episodes, which I never thought we’d had a lot to do with it just pushing me like missy. We gotta get it on the schedule. Be consistent, have cool ideas, pulling awesome people like you guys that like have fun things to talk about. Just do it. Because you have all been on different episodes. Do you have any favorite episodes What you’ve done?

Jayna 24:35
I think for me just watching you guys, it’s almost become, you know, more creative or you look at different topics in a different way where you think, well, that could be a podcast episode and instead of I think before we always thinking, Okay, so what’s the new trend right now? The big like, changing Yeah. And now it’s like, hey, let’s talk about this campaign they ran in South Dakota that everyone else is talking about, and just join me as I’m yeah, like, whatever that is it. I feel like, yes, we still think about it, but it comes more organically to you guys, at least when I’m seeing the topics come out.

Missy 25:00
Yeah, I think that’s a really good point. Like, we’re not just focused on like, the big hot, new, exciting updates. It’s like, really what are those campaigns, getting into the details of them? And then also talking about, you know, weird stuff along the way.

Jayna 25:53
And I think it helps you guys just with your work, to looking at what’s out there and evaluating it and thinking, Oh, our work Could be on someone else’s podcast? Or how would we look at this? And I like that too. When you bring it back to you, well, this is what we would do instead or so being the thought leader.

Missy 26:08
What always amazed me. So I actually spoke on a panel about podcasting a couple months ago. And they talked about like your audience and how to cater the content to them. And one thing I thought was really interesting and Pat and I noticed we’ve done a few episodes were on Twitter, all of these students start tweeting about our episodes. And so I had tweeted back a couple of them be like, how did you find out about us? They’re not even from Minnesota. They’re like, all over the country. Teachers at different schools, like professors are having the students listen to our podcast episodes, and having to write like papers and talk about them. That’s so cool. I was like, that is I mean, you really made it.

Ruth 26:47
can we ask to see some of the papers?

Missy 26:54
we should!

Ruth 26:55
If it’s a critique I don’t want to see it.

Missy 27:01
But it’s just cool. Like, you know, thinking about this would be more for business owners but marketing professors teaching people how to do this is a whole era we never thought of yet because we didn’t learn about podcasting in school. No, that’s half the stuff. I didn’t learn about social media at all in school to be honest.

Ruth 27:19
You guys can’t even believe that can you kind of looked up at the ceiling?

Missy 27:33
So what do you guys think about so obviously, we’re into 100 more episodes. So we’ll be doing this in three more years for our 200th What should we What do you think are 200 episode will be about? You think we’ll be talking on the moon? Oh, my gosh, where’s the world going to be in three years? We will have just gotten back.

Jayna 27:52
I agree with you. I can’t look. One of our markets is now on the moon. out there.

Missy 28:09
I think influencer marketing will still be here. It’s just going to be transformed in a different way to be insane how that changes. Yeah, video content, it’s always gonna be you’re just gonna get more, I think, like things like Tick tock, we’ll we’ll look back into it.

Jayna 28:23
Oh my gosh, you remember when Tick Tock was just starting and when Missy tweeted about it, and I don’t know what it looks like, but it was

Ruth 28:34
What about artificial intelligence? So I think that’s gonna be talking a lot more about.

Missy 28:41
That’s gonna be huge. That would be a great future episode. I think it would we got to get into that a little bit more and just motivation and how that’s gonna work with your marketing in general. What kind of what platforms do you guys think won’t be around anymore? in three years?

Meghan 28:58
I don’t want to call me out right now because I don’t want to be wrong- that’s the thing.

Missy 29:07
are you thinking the big one? I think it has to be right now. No, I wasn’t gonna go that far. Oh, I think it’ll still be around. I think it’s going to be transport. Yeah, like they’re gonna have to figure out while a lot of regulation going on like way more than now.

Meghan 29:19
I was gonna say Snapchat. I don’t know. That’s what I yeah, I think Snapchat. Yeah, I know. Sorry.

Jayna 29:26
Those Gen Z. Is it Gen Z? Yeah, yeah. They’re still on it a lot. But it’s like their form. The way they communicate the way they do it is if you were they take a picture of their forehead and always send back and forth it’s so funny.

Ruth 29:42
Are they like screenshot something and then yeah, they just the facial expression that they send. That’s my question to you and you should know how to answer that. Yeah. Weird. And they do. Yeah, they know how to respond.

Jayna 29:54
Do you think it would go away or anything. It might be something in school, another language option you have like cursive writing

Spanish I’m in French I’m in Snapchat. That’s my prediction that right there will have Snapchat teachers who’s gonna teach ads?

Missy 30:19
Yeah, that’s a good point. Like the thing about the teachers like, yeah, they’re gonna be teaching this more in school. I mean, high school is already starting to teach social media.

Jayna 30:28
Did you bring up How? So? Brandon? From brandography is that his name? Okay. Brandon from Nairobi. Wait, are you talking with Jason or Jason Albert?Wow. Okay, so Jason from brandography. I’m sorry. He was saying that his good friend is a psychiatrist and a big topic right now is Tick Tock addiction. Yeah, it’s an addiction. Oh my gosh, they’re working was Because my dad was on it, yeah, but they’re like using artificial intelligence to predict what you want to see. So that’s how they’re getting these young people just literally addicted to it.

Missy 31:11
I wonder if there’s going to be like, like, you know, like, stop smoking campaigns is gonna be like, stop using social media. It isn’t probably

Ruth 31:19
I read an article from I don’t know who the author is, is terrible. I can’t quote it, but he did a study of your brain. And when you are when you post something, and then somebody likes it or responds to it, that same center in your brain that responds to heroin, lights up

Meghan 31:38
That’s insane.

Missy 31:39
I can’t argue with that. Because I def, you know.

Ruth 31:44
So let’s end on a serious, that’s heavy stuff. Hopefully.

Hey, you know, talk about the good, the bad and the ugly.

Missy 31:56
We’re covering all of it. Yep. Well, I’m So excited to see what our next hundred episodes bring. So everyone, thank you for listening and enjoying the ride for these past three years. Pat, This is nuts. I think we can accomplish 200 sooner than Yes, don’t you? Yeah. Oh, yeah, we’ll keep it consistent. Well, we’ll get there any parting words? Pat, how your journey has been on the social feed podcast?

Meghan 32:23
This has been a lot of fun. I mean, as a as a former radio producer getting getting to do a podcast is it’s my first love. I mean, I love video and everything but but being a part of this has been a lot of fun. And like, like Missy said earlier, it’s just it’s so not threatening. Yeah,

Ruth 32:40
it is really fun,

Meghan 32:42
easy and fun. And we started off wanting to talk to business owners. And I think we still speak mostly to business owners and marketers, but we’re just having fun and talking about stuff that we love and trying to make the world a better place. No, we don’t really care. Let’s try to end on a super positive note. No, but we’ll Link- I’ll try to remember all the episodes we talked about, and link to those. But yeah, just thanks for listening. For those of you who’ve been around if you’ve been around for an episode or 400 episodes, thanks for listening, and we’ll keep going. This isn’t this isn’t the end for sure.

Missy 33:23
And it will again, I always pitch this every time at the end of each episode, but check out our Facebook group, social feed podcasts and let us know if you want to any future episodes that you have ideas for. fresh new ideas. We have a lot of great brains in the building, but we can always use more so let us know what you think. You just got to join socially podcast on Facebook to join. Thank you guys for listening and we’ll be back soon. Bye bye.

Unknown Speaker 33:50
The social feed is a production of Hubbard Interactive with music provided by Minneapolis based artist john Atwell.