Ep84 – More Trends That Are Shaping Marketing in 2019 & Beyond

Part 2 of our conversation with Kenneth “Shark” Kinney. Part 1 was episode 83, so go back and listen to the first half and come back to this one. Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like blockchain, AR, VR, email marketing and more are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Ep83 – Trends That Are Shaping Marketing in 2019 & Beyond

Keeping up with trends in digital marketing can be a full-time job because everything changes so quickly. Then implementing strategies and tactics for your business based on what’s new is a whole different beast. Luckily there are people like Shark out there to help us stay on top of trends and look toward the future with our marketing. Kenneth “Shark” Kinney is creative marketer, podcaster, speaker, consultant and growth executive. In this episode we chat with Shark about where things like Facebook, influencer marketing, video, and chat bots are at right now and where they are going this year. Our conversation with Shark was full of great insight and things to chew on, so this is part 1.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Shark

https://www.asharksperspective.com/

Kenneth (Shark) Kinney, is a highly accomplished and creative marketer, consultant, and speaker.  He’s lead national campaigns working with brands including AT&T, Target, FedEx, Toyota, Panera, and Verizon. He is host of “A Shark’s Perspective” podcast featuring experts and thought leaders in marketing.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

Ep76 – FyreFlop: How Good Marketing Can Go Bad

Netflix and Hulu both recently released documentaries on the same subject: Fyre Festival and its creator, Billy McFarland. They each tell the story differently and are fascinating to watch. Fyre Festival was marketed so well with video and flashy photos along with big-name social media influencers and models like Kendall Jenner, Bella Hadid, Emily Ratajkowski and more. People bought tickets to this one-of-a-kind music festival and expected to have the time of their lives. But in the end the whole thing fell apart and was a big, public flop.

In this episode we talk about the marketing of Fyre Festival and how they were able to make the marketing a success and build such a buzz around the event. We also discuss what went wrong and try to take a few lessons away on community management and influencer marketing.

Shownotes

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Anna Johnson

Social Media Coordinator

@the_butterflypath Anna Johnson

A recent college grad (University of Wisconsin-River Falls) in marketing communications with a minor in business communications, Anna Johnson started her own brand called Just Anna. She also branded her non-profit, The Butterfly Path, that launch this past November where she helps others in her community with mental health. If Anna’s not at work, talking social media, or helping others brand their business, she can be found drinking endless cups of coffee or shopping at local businesses.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

 

Ep73 – Generation Z: Marketing to a New Consumer

Generation Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 3-23 years old, and there are nearly 74 million of them in the U.S.

In this episode we went to the University of Minnesota to the Student Advertising Summit to talk with several members of Gen Z about their social media habits as well as how they view and interact with brands on social media.

Guest Instagram Handles

On This Episode

Missy Young

Social Media Services Manager

@miss_shredbetty Missy Young

As the Social Media Services Manager for Hubbard Interactive, Missy Young’s position entails working with clients and team members to drive social media strategy and lead initiatives to identify new technologies and digital best practices. She develops customized micro and macro campaigns that drive online interaction, promotes and creates content that enhances the customer experience and creates lead generation for medium to large-scale companies. She regularly speaks at local and national events on a variety of subjects including: social media, PR, analytics and content strategy.

Pat Laeger

Digital Content Specialist

Pat Laeger

Pat has over 10 years of creative production experience and has produced radio shows, video campaigns, podcasts, and other digital content. Pat is an outgoing introvert, a spreadsheet lover, an Oxford comma advocate, and an avid Mountain Dew drinker.

 

Categories